Broker Joins Help-U-Sell® Real Estate in Orlando
Publish Date: 10/25/2018

Orlando, FL (October 25, 2018) – Jim McCarthy had built a successful brokerage in Spain, but loved Orlando so much after a three-week vacation, he moved his family and made Florida home. Initially focusing on a niche commercial market of European clients, he eventually included residential real estate by creating a hybrid of a traditional office and a reduced fee format. When Jim wanted more business impact, he chose Help-U-Sell Real Estate.

After researching real estate franchise options, Jim found the Help-U-Sell model was a good fit. “What I didn't have is a national reputation and a brand that people recognized. My office already gave discounts on the sales commission of homes. The Help-U-Sell model made it easier to educate my clients,” Jim explained. Rather than continue with a big office and large staff, Jim pared operations down to four people, including himself.

The set-fee model that saves home sellers thousands of dollars per transaction was an enormous draw for Jim: “I have strong opinions about clients not getting ripped off. I want people to feel like they are taken care of. It was easy to choose Help-U-Sell versus staying independent because I'm getting leads, I'm passing them to my team, and there is zero pressure for the clients.”

Robert Stevens, Chief Operating Officer at Help-U-Sell headquarters in Sarasota, FL, said: “We are pleased to see our expansion efforts paying off in Florida, now our second largest presence in the U.S., and second only to California. Experienced Brokers like Jim find value in our model because home sellers respond to both the offer and the brand. Jim will be a success because he believes strongly in service and value for his clients.”

One of the most important elements of business for Jim is building and establishing trust, and a company that has 42 years behind it played a big part in what Jim aspires to personally. “I have built an honest name for myself and my business over these last 25 years. With my name out there and the savings that the home seller enjoys, people are coming to understand that six percent commission is too much money. My job is to convey the message that there are no catches and we’re here to help. We’re going to do well.”

For more information, contact Jim McCarthy at 407-674-5377 or visit Help-U-Sell 4 Less.

Instead of the traditional percentage-based commission, Help-U-Sell Real Estate charges its sellers a set fee and a menu of services, allowing clients to participate in the selling process to save as much money as they would like. Help-U-Sell brokers are fully licensed members of the National Association of REALTORS and can offer sellers and buyers a full-service experience.

About Help-U-Sell Real Estate

Created 42 years ago, the Help-U-Sell Real Estate model was the pioneer for providing an alternative to the dated commission structure, something that had gone uncontested for years in a market overrun by a monopoly of traditional brokerage firms. Help-U-Sell Real Estate forged a revolution in the real estate industry by proactively challenging the commission structure, and has continued to perfect its full-service, set-fee model today.

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